Proximity Solutions in Smart Cities

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Proximity Solutions in Smart Cities

Urban population are increasing and according to studies, 66% of the world population will live in urban areas by 2050[1]. Moreover, global energy consumption is predicted to rise by 56% by 2040. Traffic issues has already creating problems, with Americans being stuck in traffic for more than 8 billion hours in a year. Using Smart City concepts, many of these complications will be improved in the years to come. Cities now, need to look into technological advantages to become smarter cities.

Between 2014 and 2016, the global Smart City technology market grew by $3.3 billion, climbing from $8.8 billion to $12.1 billion. According to research by Navigant, this growth is predicted to continue, as it will grow more than $27.5 billion annually by 2023. Some of the challenges that cities are facing today are:

  • Highlighting renewable energy and waste management
  • Using Smart management to reduce energy and water waste
  • Facilitating the movement of goods within cities
  • Coordinating data collection and analysis across systems and sectors
  • Reducing inefficiency in parking systems and payments
  • Optimizing traffic flows

HOW PROXIMITY TECHNOLOGY CAN BENEFIT THE SMART CITIES?

Allow visually impaired individuals to navigate through cities and areas such as subway stations

  • Usage of an app that leverages proximity sensors to track a user’s location and accordingly offer him/her audio-based directions and advice.
  • Enables turn-by-turn directions on where to head and what obstacles to avoid Reduce stress and challenges connected to parking.
  • Allows users to more easily find a place to park and allows for payment through mobile apps.

Enable better tourism experiences

  • Tourist destinations can provide visitors with a contextual mobile experience during their stay by allowing them to bookmark attractions before their visit and receive alerts when they are in proximity of one of the attractions.
  • Proximity sensors enables a richer and an in-depth understanding of visitors’ behavior during their journey. This useful information can be used to distribute the tourist routes better inside the cities and to create different segments according to their preferences.
  • Generate new revenue opportunities for local key players like hotels, restaurants, tour operators, theme parks, retail stores, etc.

Connect retailers into one complete solution

  • Local retailers have a hard time following up with the latest digital trends. Aside from heavy competition by large chains, retailers can thereby response to e-commerce and omnichannel by making a complete solution gathered into one system, within one app.
  • Send welcoming messages to consumers as they enter a store and their purchasing history will be stored in the system to make loyalty programs much less painful.

[1] http://www.un.org/en/development/desa/news/population/world-urbanization-prospects-2014.html

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