In continuation to part I, this blog will resume discussing proximity marketing. The shopping cart that’s happy to help One way brick-and-mortar stores are looking to […]
More data. More insight. More success. In present time, companies are having more information at their fingertips than ever before. Automated data-gathering systems mean that businesses […]
Urban population are increasing and according to studies, 66% of the world population will live in urban areas by 2050[1]. Moreover, global energy consumption is predicted […]
There are hundreds of museums & galleries around the world implementing beacons today. Proxera curated a list of eight prestigious museums using beacon technology to enhance […]
In the current retail business scenario, customers expect a seamless shopping experience and increased personalization. We operate in an Omni-channel environment with multiple touch points for […]
Beacons are small wireless devices that detect mobile holding customers. These Bluetooth low-energy (BLE) sensors enable businesses to interact with any customers that have downloaded their […]
Stadiums have the capacity of up to 100,000 and then the majority of the audience are usually mobile holders. Most teams and stadiums have successful applications […]
Throughout time, festivals have had audiences between the ranges of the hundreds to 3.5 million people… Lasting a few days, the activities there are in proportion […]
The advantages of beacons over realtors are that they are spontaneous, they work 24/7, and they mine data. Real Estate companies can creatively program to send […]
The internet of things (IoT) is a phrase coined to describe the proliferation of devices, sensors and software that has been created in recent years […]