Mobile Marketing

December 4, 2018

Proximity Marketing – Fourth Industrial Revolution For Retail (Part II)

In continuation to part I, this blog will resume discussing proximity marketing. The shopping cart that’s happy to help One way brick-and-mortar stores are looking to […]
November 29, 2018

Proximity Marketing – Fourth Industrial Revolution for Retail (Part I)

More data. More insight. More success. In present time, companies are having more information at their fingertips than ever before. Automated data-gathering systems mean that businesses […]
October 18, 2018

Proximity Solutions in Smart Cities

Urban population are increasing and according to studies, 66% of the world population will live in urban areas by 2050[1]. Moreover, global energy consumption is predicted […]
September 16, 2018

8 Museums Successfully Using Beacons & 8 Examples of Beacon Innovations

There are hundreds of museums & galleries around the world implementing beacons today. Proxera curated a list of eight prestigious museums using beacon technology to enhance […]
July 30, 2018

Why Retailers Need Technology to Fulfill Evolving Personalized Customer Experiences

In the current retail business scenario, customers expect a seamless shopping experience and increased personalization. We operate in an Omni-channel environment with multiple touch points for […]
June 21, 2018

Proxera’s Mobile Loyalty Solution Perks

Proxera are excited to announce another digital marketing solution to our portfolio of services. The mobile loyalty solution is one of the most innovative marketing tool […]
May 24, 2018

Basics of Proximity Marketing with Beacons

Beacons are small wireless devices that detect mobile holding customers. These Bluetooth low-energy (BLE) sensors enable businesses to interact with any customers that have downloaded their […]
February 22, 2018

Stadiums and Location Based Marketing

Stadiums have the capacity of up to 100,000 and then the majority of the audience are usually mobile holders. Most teams and stadiums have successful applications […]
December 10, 2017

Digital Music and Location Based Marketing

Let’s take a look at how digital music services can use location based marketing (LBM). Marrying the digital experience with the physical world is a smart […]
November 16, 2017

Music Festival’s Potential with Location-Based Marketing

Throughout time, festivals have had audiences between the ranges of the hundreds to 3.5 million people… Lasting a few days, the activities there are in proportion […]