November 16, 2017

Music Festival’s Potential with Location-Based Marketing

Throughout time, festivals have had audiences between the ranges of the hundreds to 3.5 million people… Lasting a few days, the activities there are in proportion […]
November 1, 2017

Beacons as the Second Real Estate Agent

The advantages of beacons over realtors are that they are spontaneous, they work 24/7, and they mine data. Real Estate companies can creatively program to send […]
September 23, 2017

Data Gathering, Machine Learning & Decision-Making IoT in Marketing

  The internet of things (IoT) is a phrase coined to describe the proliferation of devices, sensors and software that has been created in recent years […]
July 16, 2017

Gatwick Airport now has 2,000 beacons for indoor navigation

Complex indoor environments such as airports and shopping malls can be a nightmare to find your way around. And while Google is eyeing smartphones with 3D sensors […]
June 15, 2017

Mobile Trends to Watch in 2017: Post MWC thoughts

This year’s Mobile World Congress was arguably less packed with announcements than previous years – but this doesn’t mean mobile is losing its crown in the […]
October 1, 2016

Online-To-Offline Marketing Best Practices

We defined online-to-offline marketing in our Geo 101 series — but how can marketers go a step further to turn an awareness of omnichannel strategies into something […]
October 1, 2016

Hello, 2017: Is Your Mobile Marketing Ready to Compete?

The following is a guest contributed post by Dale Carr, CEO and founder of Leadbolt. Brace yourself for a fiercely competitive and creative year ahead, as […]
October 1, 2016

Location-based marketing: Where is it today, and where is it headed?

Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I […]