Location-based marketing: Where is it today, and where is it headed?

Hello, 2017: Is Your Mobile Marketing Ready to Compete?
October 1, 2016
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Location-based marketing: Where is it today, and where is it headed?

My co-author and I also were pretty sure that things were going to change a lot over the next few years, so it was hard trying to prescribe best practices while many were still trying to predict where the market was headed.

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