Location-based marketing: Where is it today, and where is it headed?

Hello, 2017: Is Your Mobile Marketing Ready to Compete?
October 1, 2016
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Location-based marketing: Where is it today, and where is it headed?

My co-author and I also were pretty sure that things were going to change a lot over the next few years, so it was hard trying to prescribe best practices while many were still trying to predict where the market was headed.

Sami Shbib
Sami Shbib
Proxera - Making Marketing Personal

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