ProxMarketing

July 30, 2018

Why Retailers Need Technology to Fulfill Evolving Personalized Customer Experiences

In the current retail business scenario, customers expect a seamless shopping experience and increased personalization. We operate in an Omni-channel environment with multiple touch points for […]
May 24, 2018

Basics of Proximity Marketing with Beacons

Beacons are small wireless devices that detect mobile holding customers. These Bluetooth low-energy (BLE) sensors enable businesses to interact with any customers that have downloaded their […]
February 22, 2018

Stadiums and Location Based Marketing

Stadiums have the capacity of up to 100,000 and then the majority of the audience are usually mobile holders. Most teams and stadiums have successful applications […]
November 16, 2017

Music Festival’s Potential with Location-Based Marketing

Throughout time, festivals have had audiences between the ranges of the hundreds to 3.5 million people… Lasting a few days, the activities there are in proportion […]
November 1, 2017

Beacons as the Second Real Estate Agent

The advantages of beacons over realtors are that they are spontaneous, they work 24/7, and they mine data. Real Estate companies can creatively program to send […]
September 23, 2017

Data Gathering, Machine Learning & Decision-Making IoT in Marketing

  The internet of things (IoT) is a phrase coined to describe the proliferation of devices, sensors and software that has been created in recent years […]
July 16, 2017

Gatwick Airport now has 2,000 beacons for indoor navigation

Complex indoor environments such as airports and shopping malls can be a nightmare to find your way around. And while Google is eyeing smartphones with 3D sensors […]