Mobile Marketing

June 21, 2018

Proxera’s Mobile Loyalty Solution Perks

Proxera are excited to announce another digital marketing solution to our portfolio of services. The mobile loyalty solution is one of the most innovative marketing tool […]
May 24, 2018

Basics of Proximity Marketing with Beacons

Beacons are small wireless devices that detect mobile holding customers. These Bluetooth low-energy (BLE) sensors enable businesses to interact with any customers that have downloaded their […]
February 22, 2018

Stadiums and Location Based Marketing

Stadiums have the capacity of up to 100,000 and then the majority of the audience are usually mobile holders. Most teams and stadiums have successful applications […]
December 10, 2017

Digital Music and Location Based Marketing

Let’s take a look at how digital music services can use location based marketing (LBM). Marrying the digital experience with the physical world is a smart […]
November 16, 2017

Music Festival’s Potential with Location-Based Marketing

Throughout time, festivals have had audiences between the ranges of the hundreds to 3.5 million people… Lasting a few days, the activities there are in proportion […]
November 1, 2017

Beacons as the Second Real Estate Agent

The advantages of beacons over realtors are that they are spontaneous, they work 24/7, and they mine data. Real Estate companies can creatively program to send […]
July 16, 2017

Gatwick Airport now has 2,000 beacons for indoor navigation

Complex indoor environments such as airports and shopping malls can be a nightmare to find your way around. And while Google is eyeing smartphones with 3D sensors […]
June 15, 2017

Mobile Trends to Watch in 2017: Post MWC thoughts

This year’s Mobile World Congress was arguably less packed with announcements than previous years – but this doesn’t mean mobile is losing its crown in the […]
October 1, 2016

Online-To-Offline Marketing Best Practices

We defined online-to-offline marketing in our Geo 101 series — but how can marketers go a step further to turn an awareness of omnichannel strategies into something […]
October 1, 2016

Hello, 2017: Is Your Mobile Marketing Ready to Compete?

The following is a guest contributed post by Dale Carr, CEO and founder of Leadbolt. Brace yourself for a fiercely competitive and creative year ahead, as […]