Blog

September 16, 2018

8 Museums Successfully Using Beacons & 8 Examples of Beacon Innovations

There are hundreds of museums & galleries around the world implementing beacons today. Proxera curated a list of eight prestigious museums using beacon technology to enhance […]
July 30, 2018

Why Retailers Need Technology to Fulfill Evolving Personalized Customer Experiences

In the current retail business scenario, customers expect a seamless shopping experience and increased personalization. We operate in an Omni-channel environment with multiple touch points for […]
June 21, 2018

Proxera’s Mobile Loyalty Solution Perks

Proxera are excited to announce another digital marketing solution to our portfolio of services. The mobile loyalty solution is one of the most innovative marketing tool […]
May 24, 2018

Basics of Proximity Marketing with Beacons

Beacons are small wireless devices that detect mobile holding customers. These Bluetooth low-energy (BLE) sensors enable businesses to interact with any customers that have downloaded their […]
May 23, 2018

Introducing Electronic Shelf Labels

Specialists in location based marketing, Proxera, is proud to announce expansion by partaking in the future era of digital retail. Proxera now offers an exciting product and […]
February 22, 2018

Stadiums and Location Based Marketing

Stadiums have the capacity of up to 100,000 and then the majority of the audience are usually mobile holders. Most teams and stadiums have successful applications […]
December 10, 2017

Digital Music and Location Based Marketing

Let’s take a look at how digital music services can use location based marketing (LBM). Marrying the digital experience with the physical world is a smart […]
November 16, 2017

Music Festival’s Potential with Location-Based Marketing

Throughout time, festivals have had audiences between the ranges of the hundreds to 3.5 million people… Lasting a few days, the activities there are in proportion […]
November 1, 2017

Beacons as the Second Real Estate Agent

The advantages of beacons over realtors are that they are spontaneous, they work 24/7, and they mine data. Real Estate companies can creatively program to send […]
September 23, 2017

Data Gathering, Machine Learning & Decision-Making IoT in Marketing

  The internet of things (IoT) is a phrase coined to describe the proliferation of devices, sensors and software that has been created in recent years […]