GeoMarketing

Our GeoMarketing solutions are ideal when you want to target customers over a wider geographical area. This can be anything from a street or shopping district up to a whole city. You also get valuable data with GeoMarketing campaigns to help you learn more about your customers.

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ProxMarketing

We connect customers with your business in real-time based on their precise indoor location. This gets immediate results and provides deeper consumer insights you need to optimize your campaigns.

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Real-Time Data Driven Decision

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Capture

Our in-store proximity sensors pull data from multiple locations through Bluetooth, Wi-Fi or GPS to understand customer behaviour in your environment.
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Monitor

Monitor and visualize your customer activity in real time from frequency of visits, footfall, average time spent, frequency, demographics and the most popular spots in your store.
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Analyze

Transform the data into meaningful analytics to support your management decisions from category analysis to cross-correlation reporting to understand customer behaviour in your environment.
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Engage

Data driven engagement - create a deeper connection with customers through timely, personalized interactions that delivery a consistent experience across all channels.

Digital Proximity and Location-Based Marketing

where mobile bridges the digital and physical realms to drive real-world results

BENEFITS

Proxera’s solutions empowers businesses with tools to measures the results and analyze customer behaviour, using the latest location-based technologies.

PROXIMITY IN ACTION

Case Studies

  • McDonald’s

    McDonald’s sought to enhance personal relationships with customers as well as promote a new line of coffee-flavoured beverages by leveraging a new proximity...
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  • Norwich City Centre Mall

    Norwich City Centre sought to remedy decreasing consumer footfall metric by mapping customer behaviour and utilizing mobile proximity marketing for merchants...
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  • Macy’s

    Famous retailer Macy’s initiated a Proximity marketing campaign at Macy’s Herald Square, New York and Union Square, San Francisco. Macy's developed a proximity enabled mobile application...
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  • Carrefour

    Carrefour has extensive proximity devices in all 28 of its hypermarkets in a European country through which the retail chain offers its consumers a simple, intuitive, and fun app for...
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The New Era of Digital Marketing is here

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